Pleasure, Quality and Sustainability

Bel Brands deliver fun and pleasurable moments, allied to a commitment to dairy products of high quality and with a high sense of social responsibility. The brands are constantly reinventing themselves thanks to the trust of the families around the world, and also in Portugal.

A special place in consumers' daily lives

Our brands are, above all, a source of pleasure. Their recipes, taste and the way they are eaten vary from one country to another to meet local consumer expectations. Available on five continents, they have forged strong heartfelt consumer bonds, sprinkled with cheerfulness and always synonymous with smiles.

Innovative and responsible brands

The first challenge of Bel brands is to constantly reinvent themselves. Product innovation, recipe improvements, enhanced natural content, new functionalities, and a novel approach to advertising are just some of the ingredients required to keep Bel brands the preferred brands of consumers. The brands also encapsulate Bel’s approach to corporate social responsibility. In particular, they reflect Bel’s commitment to a sustainable dairy production and a continuous improvement process for nutrition and packaging waste reduction.

Trust along the entire production line