Bel Portugal team sales develop a partnership activity in all clients, in order to manage a strong international and local brands portfolio and to translate in value shared our activity.
To do that, we must guarantee the best profitability, ensure the presence and the best visibility of Bel products in-store and innovate to adapt to new distribution channels.
Marketing at Bel Portugal analyzes in depth the habits and lifestyles of consumers to generate reactive, responsible and innovative actions in the market. The sustainable growth plan is based on a brand’s mission, market maturity and consumer expectations. Our brands are very strong in Portugal – Limiano, Terra Nostra, The Laughing Cow and Babybel, holding the first 3 positions in the cheese market.
Contribute to the Group’s strategic decisions by informing stakeholders in real time, helping with decision-making and overseeing operational functions and ensuring the reliability of transactions. You identify risks and carry out action plans and regular internal audits.
At the heart of your mission, 3 ambitions: ensure a profitable growth, develop value creation and optimize the Group’s cash flow management.
An industrial policy common to the Bel group, whose key words are safety, regulation and quality, towards a better performance.
The industrial area in Bel Portugal has a high level of knowledge and experience necessary for a demanding production, responsible and always guided by innovation.